Online business owners love to use Email marketing to increase their sales. Most email marketers use email services like GetResponse, Mailchimp, ActiveCampaign and AWeber to manage their email lists. Using the same service, they send email marketing campaigns in a automated process. However, if you want to get the maximum result being a professional email marketer, you must have your own email marketing system with premium facilities.
So first we have to know what is the email marketing system. Then we should decide whether we need it or not! If we need it, why should you have your own one?
What is an Email Marketing System?
An email marketing app or service that manages your emails, build email lists, launch email campaigns and take care of other related things is known as the email marketing system.
Email marketing systems or service that will send email are connected to an SMTP server. The important thing you should understand about the SMTP server is that, it simply allows you to send emails over the internet.
To recapitulate, the email marketing application creates, organize and manages emails, where the SMTP service sends the emails during email captaining over the internet. Together the email marketing app and SMTP server form an email marketing system.
To increase your conversion, you need to do professional email marketing, therefore you need your own system working together with the popular email marketing service you use (Getresponse, Mailchimp, ActiveCampaign etc.) or you have chance of simply replace the full system with your own version.
5 Points You Need Email Marketing System of Your Own
Reason 1: SMTP Switching
At any time whenever required, you can switch the email delivery services! To me this is the most interesting point.
For example I use Sengrid API. From the email settings, I can change the sending service to something like Mailjet, G Suite or Postmark on my Gmail account at any time I want. Top email marketing services offer this perk!
Reason 2: You can unlock your Limited Subscribers to Unlimited Subscribers
If we look at email marketing companies, we will find that they have a limit on subscribers’ number. But if you own your email system, you can unlock the subscriber limit to unlimited. You need your own email system, to have the privilege of unlimited subscribers.
Reason 3: Pricing or Cost
Pricing is always crucial; therefore, you should consider having your own system because it will significantly lower your cost.
For Instance, if we analyze the standard plan for Mailchimp.
Monthly payments start at $14.99 and are obsessed on the quantity of contacts on your email list. I have over 20,000 subscribers, which you’ll be able to see within the image below increases the worth to $159 per month.
Using Mautic, i purchase around 50-200 new email subscribers per day. Everyday i purchase new subscribers, but by using my very own email marketing system, it only costs me around $30!
Reason 4: Sending Cold Emails
If you develop a brand-new business or service and
would really like to send cold outreach emails, you will not find any email marketing companies that allow sending that sort of email.
You could use a corporation like Woodpecker, but you’d must connect your G suite account or Office 365 account, and so on.
However, what’s important to grasp is by having your own system, you’ll be able to send cold emails and the other form of email.
So to recap, by using your own email system, you’ll be able to send newsletters, marketing emails and cold emails.
Reason 5: Can’t Get Banned
The good thing about this is often that you simply haven’t got to stress about wakening sooner or later and discovering that you just were banned from your own account for whatever reason.
By owning your own system, all you actually must do is follow best practices and guidelines to stay your system safe.
In Conclusion, together with your own email marketing system, pricing may be a lot cheaper, you do not have any limit on subscribers, you’ll be able to send cold emails, you’ll not have any worry about getting banned, and you’ll be able to switch SMTP services any time you would like.
I hope this text convinced you to a minimum of consider having your own email marketing system.